Learning From Russell Brunsons Micro Continuity Order System

I just recieved an email from Jason Moffat about Russell Brunson's Micro Continuity offer.  Frankly I've never ordered from Russell before but have got one of his DVD presentations and liked his style.  So I ordered it.

Right now I'm going through his ordering process and am astounded at how good he's doing things.

Step 1

• He creates a great irresistable offer by offering the training pre-loaded on an ipod nano shipped to your door for only $9.97
• He answered every one of my objections in his sales letter
• I click the order link - Fill out my information and am presented with a checkbox offer to try out his DotComSecrets newsletter for 30 days free.  Why not!
• I complete my order by hitting submit

Step 2

• After I submit I'm taken to One Time Offer #1.  This offer is for technical training in setting up my very own micro continuity system sent to my door on DVD for $97.  Things such as setting up order buttons, web pages and all the technical mumo jumbo in a short 60 minutes DVD.
• I click no thanks.

Step 3

• I'm offered a digital version at half the price.
• I click No Thanks

Step 4

• One time offer #2 - 19 hours of training from the workshop
• Cost $397, I hit no thanks again.

Step 5

• I'm offered the digital version for half price.
• No thanks!

Step 6

• I'm offered his Traffic Systems USB stick for $997
• No Thanks again.

Step 6

• I'm offered the digital version of Traffic Systems for $497
• No Thanks again.

Step 7

• Finally taken to the download page
• The previous one time offers are at the bottom in their tables ready for download if you've paid.  If you haven't you're offered them again in both versions.

Now there's a lot to take away from this.  The first thing I noticed is how in tune with his market he is.  He doesn't mince words on his sales page and really followed Mark Joyner's formula for creating an irresistable offer by differentiating himself from the other "Guru's" in the market.

I mean what kind of idiot wouldn't trade 10 bucks for an Ipod worth $40-$50?

Second if you've read through the above you can see he really had his ducks in a row with all of these one time offers.  Sure not every person has as much material behind him as Russell does, but what's stopping you from cutting a deal with another seller that would be happy to offer his products to your list?

Finally I like how he differentiates his physical products from his digital ones by pricing them differently and giving you the option of either one in his ordering process.  To me a physical product has a much higher percieved value than the digital one.

Great job Russell!  I like your style, here's to making money with your Micro Continuity program.

Update 6/24/09: I've gone through about 3 hours worth of the information, roughly half of the course.  So far I'm thinking it's a great value for $9.97.